Affiliate marketing for an online store: where to start and what does it do?
Partner (affiliate) - another website that advertises your products for a nominal fee from the profits that you get for buyers who come to you for the link partner. Affiliate Marketing (Affiliate marketing) can be an excellent way to increase traffic and sales without having to pay for traffic itself. Here, of course, the key point lies in the proper implementation of this idea.
The first thing to consider is what type of compensation you will offer to its partners. To do this, you need a clear idea of what will be your margin, especially if you are going to share it with our partners. The most attractive partners should have a website with high traffic relevant to your niche, or a huge database email-addresses. Why will they advertise it for you? To stand out from the competition, you will need to constructively prove why it is in your store are more likely to buy something, or need to offer better rewards than the competition.
If you have already committed themselves to specific sites or made a list of contacts with bloggers in your niche, it makes sense to communicate directly and immediately to propose a partnership with them. However, it all depends on what you are able to offer partners.
The second thing you should think is whether to develop own affiliate system or you can use the services of existing networks. Affiliate Network (program, affiliate program) - it is a platform that allows contact partners (publishers) with an online store. In affiliate programs, there are three major advantages:
For all of these benefits and convenience of the affiliate network, it takes only a fraction of the commission, which is produced by the partners.
Be careful if you plan to work with several partner networks. It may be that your client gets to your site from multiple sources. In this regard, you can take with a double fee for the same sale! I advise you to use a network of partners, of course, if you have a good reason to use it on several. In the world, there are hundreds of affiliate programs, and we can not know the ins and outs of all at once. By the way, it would be nice if you could recommend in the comments proven affiliate.
In addition, despite the fact that many niche markets can have thousands of publishers, there are only a few really good projects that are able to attract customers to you. Using your own affiliate system, you can analyze and organize special promotions and offers. However, it will have to pay invoices over the independent work and communication with the publishers. In addition, it is necessary to customize and maintain the health of the system. For more information about creating your own affiliate program.
The first thing to consider is what type of compensation you will offer to its partners. To do this, you need a clear idea of what will be your margin, especially if you are going to share it with our partners. The most attractive partners should have a website with high traffic relevant to your niche, or a huge database email-addresses. Why will they advertise it for you? To stand out from the competition, you will need to constructively prove why it is in your store are more likely to buy something, or need to offer better rewards than the competition.
If you have already committed themselves to specific sites or made a list of contacts with bloggers in your niche, it makes sense to communicate directly and immediately to propose a partnership with them. However, it all depends on what you are able to offer partners.
The second thing you should think is whether to develop own affiliate system or you can use the services of existing networks. Affiliate Network (program, affiliate program) - it is a platform that allows contact partners (publishers) with an online store. In affiliate programs, there are three major advantages:
- Your affiliate program will be available to all publishers working with this network. In large networks, the number of partner publishers comes to tens of thousands.
- Affiliate network itself is dealing with payments intended for the publishers that brought you the customer. You just get a periodic invoice by the affiliate network.
- Affiliate network itself solve all technical issues. Your store will only have to submit the relevant products.
For all of these benefits and convenience of the affiliate network, it takes only a fraction of the commission, which is produced by the partners.
Be careful if you plan to work with several partner networks. It may be that your client gets to your site from multiple sources. In this regard, you can take with a double fee for the same sale! I advise you to use a network of partners, of course, if you have a good reason to use it on several. In the world, there are hundreds of affiliate programs, and we can not know the ins and outs of all at once. By the way, it would be nice if you could recommend in the comments proven affiliate.
Advantages of organizing their own affiliate system:
- The absence of intermediaries (affiliate network) and related expenses.
- Greater flexibility remuneration structure of the program.
- Greater flexibility on the terms of cooperation.
In addition, despite the fact that many niche markets can have thousands of publishers, there are only a few really good projects that are able to attract customers to you. Using your own affiliate system, you can analyze and organize special promotions and offers. However, it will have to pay invoices over the independent work and communication with the publishers. In addition, it is necessary to customize and maintain the health of the system. For more information about creating your own affiliate program.
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