Interaction with partners - one of the most important points in the work on the development of an online store. Partner Program provides many retailers 60% of monthly income, says manager for cooperation with partners Greg Hoffman . This result can be achieved if the right to build and develop relationships with partners and train them. Hoffman described how this can be done in practice.
"How to place a link" or "what is the HTML code ". I never think followed that advice and always tried to help beginners, but not allowing them to take up all my time.
I help them with specific issues in the field of commerce and then show them forums, blogs, podcasts, meetings or conference participants affiliate programs, where they can raise their level of knowledge. The duty manager to engage, educate and motivate each partner to join the program. You never know what treasure you can to stumble in the process of working with partners, particularly with those who are you working for a long time.
Let's look at an example structure of the affiliate program, and find out how to work with partners. Let's say you have 55 partners, two of them - the owners of affiliate online stores. The next three - professional bloggers, the sixth - a search partner, seventh and eighth - niche partners, and the ninth and tenth - coupon sites. Sales of these ten partners can reach 60% of monthly sales.
The remaining 45 partners - is different bloggers, universal online shopping, coupon sites. All of them require special attention and a personal training if you want to be actively selling them. Your goal is to expand this list of partners for the next year to 110.
Do not be lazy to talk on the phone with your partner as often as possible. Try to understand what they need for successful work and provide them with the information they need most, based on their chosen method of participation in the affiliate program. As a rule, your partner pretty good idea of ??what they are doing; they only need to suggest how they can do better.
Owning a partner online stores need constantly updated catalogs and on the best-selling product information. Bloggers need current data about sales and special offers. Niche partners should have an idea of ??what banners give better conversion, as well as to know about the features of the promoted product, which are not mentioned on the website. Owners coupon sites have to receive information about exclusive products.
And, of course, they need to be sure that any question relating to customer service will be solved immediately, and their interests are not prejudiced against the backdrop of the interests of the vendor.
It is important to remember that affiliate - your partner, not the customer. Partner does not need beautiful newsletter "about anything" - he does not want to hear that your product is the best, he wants to know how he can increase sales and raise conversion rates.
An experienced manager will spend their time on the preparation of the newsletter, which includes lists of "hit" products and key phrases, as well as information about new products, the planned agreements, the best clients and unique ideas for business development that have not used the affiliate. Do not just direct mail. Refer to each partner individually through the personal mail, phone, Twitter, Facebook, and blog.
And remember: the professional level of your partners can and should constantly increase.
"How to place a link" or "what is the HTML code ". I never think followed that advice and always tried to help beginners, but not allowing them to take up all my time.
I help them with specific issues in the field of commerce and then show them forums, blogs, podcasts, meetings or conference participants affiliate programs, where they can raise their level of knowledge. The duty manager to engage, educate and motivate each partner to join the program. You never know what treasure you can to stumble in the process of working with partners, particularly with those who are you working for a long time.
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| when we get success first time |
Let's look at an example structure of the affiliate program, and find out how to work with partners. Let's say you have 55 partners, two of them - the owners of affiliate online stores. The next three - professional bloggers, the sixth - a search partner, seventh and eighth - niche partners, and the ninth and tenth - coupon sites. Sales of these ten partners can reach 60% of monthly sales.
The remaining 45 partners - is different bloggers, universal online shopping, coupon sites. All of them require special attention and a personal training if you want to be actively selling them. Your goal is to expand this list of partners for the next year to 110.
Do not be lazy to talk on the phone with your partner as often as possible. Try to understand what they need for successful work and provide them with the information they need most, based on their chosen method of participation in the affiliate program. As a rule, your partner pretty good idea of ??what they are doing; they only need to suggest how they can do better.
Owning a partner online stores need constantly updated catalogs and on the best-selling product information. Bloggers need current data about sales and special offers. Niche partners should have an idea of ??what banners give better conversion, as well as to know about the features of the promoted product, which are not mentioned on the website. Owners coupon sites have to receive information about exclusive products.
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| Teach time explaining |
It is important to remember that affiliate - your partner, not the customer. Partner does not need beautiful newsletter "about anything" - he does not want to hear that your product is the best, he wants to know how he can increase sales and raise conversion rates.
An experienced manager will spend their time on the preparation of the newsletter, which includes lists of "hit" products and key phrases, as well as information about new products, the planned agreements, the best clients and unique ideas for business development that have not used the affiliate. Do not just direct mail. Refer to each partner individually through the personal mail, phone, Twitter, Facebook, and blog.
And remember: the professional level of your partners can and should constantly increase.
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