A/B or split testing is basically a way of comparing two versions of the same page to see which one is better. The pages can be compared by showing two variants, A and B, to visitors at the same time. Whichever version manages to achieve better conversion rates is the one to keep. However, to ensure that your results are not affected by uneven or dissimilar sample sizes it is important to divide both versions of the page evenly amongst visitors.
In e-commerce websites, A/B testing can be particularly effective. For example, e-commerce giants such as Amazon regularly A/B tests its websites to ensure maximum results through higher conversion rates.
Here are 6 killer ways through which you can optimise your eCommerce website for more sales:
0 Comments